12 min listen
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
ratings:
Length:
12 minutes
Released:
Dec 23, 2023
Format:
Podcast episode
Description
Welcome to a special Christmas episode of the Behavioral Economics in Marketing podcast, where tinsel meets tactics, and the holiday spirit intersects with the science of consumer behavior. In the intricate dance of marketing, clarity reigns supreme. Just as in the world of dating, where miscommunication can derail connections, this special episode of the Behavioral Economics in Marketing podcast has spotlighted the stumbling blocks to avoid. Whether it's inconsistent messaging, neglecting personalization, lacking transparency, assuming prior knowledge, or dismissing responsiveness, each hurdle presents an opportunity to enhance clarity.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Released:
Dec 23, 2023
Format:
Podcast episode
Titles in the series (100)
Consciously Creating Cultural Capital: Cultural capital is a sociological term that can be defined as the tangible and intangible social assets and patterns of behaviors of a person or organization and includes specific knowledge and shared experiences that confer social status, power and... by The Behavioral Economics in Marketing's Podcast