12 min listen
Intro to Behavioral Economics in Marketing Leadership | Season 3
Intro to Behavioral Economics in Marketing Leadership | Season 3
ratings:
Length:
7 minutes
Released:
Jun 10, 2021
Format:
Podcast episode
Description
Behavioral economics is the study of decision-making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to create happy and healthy working environments for their direct reports and fellow employees, invest in their team, increase team engagement and motivate their team. In Season 3, we will talk about Cultural Capital, Agency Cost, IKEA Effect and Herd Behavior among others.
Released:
Jun 10, 2021
Format:
Podcast episode
Titles in the series (100)
Consciously Creating Cultural Capital: Cultural capital is a sociological term that can be defined as the tangible and intangible social assets and patterns of behaviors of a person or organization and includes specific knowledge and shared experiences that confer social status, power and... by The Behavioral Economics in Marketing's Podcast