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Intro to Behavioral Economics in Marketing Leadership | Season 3

Intro to Behavioral Economics in Marketing Leadership | Season 3

FromThe Behavioral Economics in Marketing's Podcast


Intro to Behavioral Economics in Marketing Leadership | Season 3

FromThe Behavioral Economics in Marketing's Podcast

ratings:
Length:
7 minutes
Released:
Jun 10, 2021
Format:
Podcast episode

Description

Behavioral economics is the study of decision-making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to create happy and healthy working environments for their direct reports and fellow employees, invest in their team, increase team engagement and motivate their team. In Season 3, we will talk about Cultural Capital, Agency Cost, IKEA Effect and Herd Behavior among others. 
Released:
Jun 10, 2021
Format:
Podcast episode

Titles in the series (100)

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.