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Tips for Overcoming the Principal-Agent Problem

Tips for Overcoming the Principal-Agent Problem

FromThe Behavioral Economics in Marketing's Podcast


Tips for Overcoming the Principal-Agent Problem

FromThe Behavioral Economics in Marketing's Podcast

ratings:
Length:
13 minutes
Released:
Jul 8, 2021
Format:
Podcast episode

Description

The "Principal-Agent Problem" is an economic term for the competing priorities between a leader and an employee. In the workplace, the "Principal-Agent Problem" looks like employees showing up late, taking long lunches, browsing the internet on the clock, procrastinating and missing deadlines. A few ways that leaders can overcome the "Principal-Agent Problem" is through transparency, motivation, incentives and communication. 
Released:
Jul 8, 2021
Format:
Podcast episode

Titles in the series (100)

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.