Growth Mindset Theory is centered around the belief that intelligence and learning can be developed and improved. It is an important facet of both marketing and leadership. In this episode, we consider how growth mindset and its effect on achievement varies across cultures through the review of the recently published article, Society-level social axiom moderates the association between growth mindset and achievement across cultures. 


Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
 
 
Bernardo ABI, Cai Y, King RB. Society-level social axiom moderates the association between growth mindset and achievement across cultures. Br J Educ Psychol. 2021 Feb 12:e12411. doi: 10.1111/bjep.12411. Epub ahead of print. PMID: 33576017.