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Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast
Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast
ratings:
Length:
4 minutes
Released:
Feb 1, 2023
Format:
Podcast episode
Description
In this episode, I discuss how companies can leverage social proof to increase conversion rates.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Released:
Feb 1, 2023
Format:
Podcast episode
Titles in the series (100)
Special Announcement: Hub and Spoken Travel Show Now Live: This special announcement is about the Hub and Spoken Travel Show. Listen in for the news! And check out the Hub and Spoken Travel Show on Spotify! by The Behavioral Economics in Marketing's Podcast