Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Trailer | Behavioral Economics in Marketing Podcast | Season 3

Trailer | Behavioral Economics in Marketing Podcast | Season 3

FromThe Behavioral Economics in Marketing's Podcast


Trailer | Behavioral Economics in Marketing Podcast | Season 3

FromThe Behavioral Economics in Marketing's Podcast

ratings:
Length:
1 minute
Released:
Jun 9, 2021
Format:
Podcast episode

Description

As a marketing professional, you are called to be a leader, even if you aren't a leader by title. For that reason, this season will build on the theme of leadership introduced in the previous season. Stay tuned for great episodes such as: Consciously Creating Cultural Capital and Overcoming the Principal Agent Problem!
Released:
Jun 9, 2021
Format:
Podcast episode

Titles in the series (100)

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.