10 min listen
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing…
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing…
ratings:
Length:
10 minutes
Released:
Apr 18, 2024
Format:
Podcast episode
Description
In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In this episode, we'll explore how businesses strategically harness the collective choices and behaviors of consumers within specific locations, examining the impact of social proof on decision-making in the physical world.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Released:
Apr 18, 2024
Format:
Podcast episode
Titles in the series (100)
Delegation, a Definition: In this episode, we define and discuss delegation including the direction of delegation, the process of delegation and the principles of delegation such as the principle of result expected, the principle of delegation of authority, the scalar princip... by The Behavioral Economics in Marketing's Podcast