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Growth Mindset vs Fixed Mindset

Growth Mindset vs Fixed Mindset

FromThe Behavioral Economics in Marketing's Podcast


Growth Mindset vs Fixed Mindset

FromThe Behavioral Economics in Marketing's Podcast

ratings:
Length:
7 minutes
Released:
Jul 15, 2021
Format:
Podcast episode

Description

Growth Mindset Theory is centered around the belief that intelligence and learning can be developed and improved. It is an important facet of both marketing and leadership. In this episode, we consider the differences between a growth mindset and a fixed mindset.
Released:
Jul 15, 2021
Format:
Podcast episode

Titles in the series (100)

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.