Thought leadership is another popular buzzword in the B2B marketing space. But even though it’s a buzzword floating around, it’s still critical for business growth. And very few companies know how to approach it. In this episode, Tracey Wallace, the Director, Content Strategy at Klaviyo, joins Erin to share her perspectives on what thought leadership means. Tracey pinpoints what it takes for an individual to be considered a thought leader. And she also outlines how thought leadership and content marketing can work together. During the conversation, Tracey breaks down the key elements of content that build trust and stresses the importance of repurposing content. They also touch upon the difference between communicating with executives and prospects and how mastering the skill of strategic communication and cross-collaboration can positively influence a content marketer's career.