40 min listen
Category Creation Truth Bombs with Kari Hanson, VP Marketing at Spiro
Category Creation Truth Bombs with Kari Hanson, VP Marketing at Spiro
ratings:
Length:
38 minutes
Released:
Oct 21, 2022
Format:
Podcast episode
Description
Lots of people call themselves category creators. But are they really?In this fifth episode of The Notorious Thought Leader podcast, Kari Hanson, VP of Marketing at Spiro, joins Erin Balsa to:Explain the difference between coining a term and creating a categoryShare how she helped create the Identity Governance category at SailPointChat about content that builds credibility and thought leadership“Thought leadership is about building credibility behind your opinions and views in a specific market.” - Kari Hanson, VP of Marketing at Spiro
Released:
Oct 21, 2022
Format:
Podcast episode
Titles in the series (27)
Creating the Best Content on the Internet with Evan Bailyn, CEO of First Page Sage by The Notorious Thought Leader