In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing

What is a personal brand and why personal branding is importantThe time that helped Xenia make a decision to invest in personal brandingConsiderations for building your personal brandWhy most founders don't invest in personal brandingA good starting point for building out a personal brand that drives growthThe importance of having a unified themeHow to handle career pivots while building your personal brandHow to create content with a purpose and the when to invest in content curationThe importance of being consistent in your actions to match your personal brandingHow to define your unique selling point (USP) while unpacking what is your personal brandHow to build out your thought leadershipMetrics to watch and how to monitor the sentiment of your personal brandHow best to handle negative feedbackand much more