Ashley McManus is the Senior Director of Global Marketing for Smart Eye, the global leader in eye-tracking software solutions. With over 10 years of B2B tech marketing experience, Ashley was part of the branding team that led to the successful exit of startup Affectiva for $76.5 million in 2021.

As a speaker at multiple events, conferences, and conventions Ashley has positioned herself as a thought leader in the marketing space. She also hosts her own podcast, “Affectiva Asks”.

A marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions, and driving results quickly, within budget. 

In this episode, she shares her experiences to tell us how we can build a thought leadership strategy that compounds growth over time. Insights she shares include:

Does creating a new category and thought leadership work together? If so whyHow Ashley defines thought leadershipFoundational elements of a thought leadership strategyExamples of a thought leadership strategyThe place that original research has in thought leadershipHow to best determine the big ideas and your unique point of viewHow to add customer stories and their voice to the process of building your thought leadershipHow to get your team involved with thought leadershipThe correlation between thought leadership and partnership marketingWhat does successful partnership marketing look likeand much much more ...