In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:

How to market to enterprise and government clients How to market so as to ensure a continual supply of leadsHow Sixgill uses content marketing to nurture leadsWhy they advertise their webinars given the clients they targetHow to use influencer marketing for events to fuel growthHow to decide what sort of budget to allocate towards events and trade show marketing to gain an ROIHow to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategyWho you need to take along to execute on your trade show marketing strategyBarry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing contextThe role of employee advocacy for trade show marketing strategies and lead nurturing

Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/