When starting out as a Thought Leader you need to understand that it takes time to build your audience and get recognition for your content, but there are ways to accelerate that process!   Our guest Michael Zipursky is the CEO of Consulting Success, the host of the Consulting Success podcast and author of the Amazon best seller "The Elite Consulting Mind".  Michael has been helping consultants elevate their position and accelerate growth. Michael breaks down why you need to have a very clear idea of who your client is and how specific you should get when trying to identify your target market. If you want to make sure your content gets out and is seen contact Thought Leadership Leverage for help with Marketing.