Author and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from the academic world. Andy's decision to create thoughtful and engaging content that is focused on practical skills development and getting out of your comfort zone is the core of his brand. He discusses candidly the process of diversifying his content into new formats and marketing those products.  Andy talks about the challenge of balancing life with his young family, the rigors of academic research, and his thought leadership work. It's a complicated balancing act and Andy shares his experience finding the right mix of investment and time to accomplish his goals in the thought leadership space.