When you are developing your platform it isn't temporary.  It's got to feel good, you have to be proud of it and it has to be part of you.  Dana Shaw Arimoto, founder of Phoenix5 and author of the “Stop Settling” movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity.  Turning that platform into a book and navigating the road of publishing.  And finally taking that book and turning it into a valid assessment tool that can reach anyone regardless of age, gender, or occupation.  If you are struggling with work / life balance, trying to understand the publishing world, or trying to make your assessment tool valid this is the show you must listen to.