Your model is the skeleton that your content needs to anchor it. This week, Erica Dhawan joins Peter to discuss model building, content development, and business growth. She explains how she shaped her assessment tools with a data driven mindset and translated that data into targeted sales strategy.  If you are looking for strategies to establish a lean and powerful sales funnel, check out the episode. Erica's strategy and tips would have a powerful impact on any thought leadership business.