Publishing your first book or even your tenth book feels like a massive accomplishment, but, in reality, what you do after publishing determines the success or failure of your book in the modern  publishing landscape. There's a lot of hard work and hustle still ahead! Peter is joined by Tanya Hall from Greenleaf Book Group to discuss the path from author to authority after publishing a book in the thought leadership space. Tanya shares the strategies that thought leaders need to manage a successful book campaign, content creation to support the book, and how to advertise and publicize your project for long term success.