In today’s crowded social media landscape, it can be more difficult than ever to stand out from the crowd, and no one knows that better than our guest this week, Peter Sheahan. Peter is a renowned public speaker and the best-selling author of several books including Making It Happen: Turning Good Ideas Into Great Results, and Generation Y: Thriving and Surviving with Generation Y at Work. Peter is an incredibly accomplished individual, having built not one, but two multimillion-dollar companies, all by the time he was thirty. He also has extensive experience as a public speaker, having spoken more than 2500 times in over 40 countries around the globe. In our conversation with Peter, we discuss the concept of the attention barrier, how to break it, and why getting people to pay attention is the primary obstacle for most businesses struggling to get off the ground. He unpacks the key concept of his book, Making It Happen and explains why it’s so beneficial to be tight and targeted in what you do. Peter also elaborates on aligned and misaligned ideas, how to make yours fall into place to ensure a thriving business model and why authenticity is key to uncovering your value offering. Tune in to learn more about how to ask the right questions, make better decisions and break through the attention barrier!