Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others. Heather Ann currently is the Author of…”Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success” and “The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.” Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Heather Havenwood Be You! Be REAL! Be the BOSS of your LIFE! In this episode, Heather and Stacy discuss the importance of knowing your audience. Some highlights include: “I fell into entrepreneurship on accident.” At minute 2:00, Heather talks about how she got started in the world of entrepreneurship. Understand the art & science of copywriting. At minute 5:00, Heather talks about why every business owner needs to learn about copywriting. At minute 9:00, Heather talks about how she helps people take their “mess” and turn it into a clear & concise message. Get clear on who your audience is. At minute 13:00, Heather talks about the importance of getting clear on your niche market. The more you give, the more you get back. At minute 20:00, Heather talks about how podcasting can add value to your business. Ways to contact Heather: Website: heatherhavenwood.com Website: sexybossinc.com Twitter: @hhavenwood Book: “Sexy Boss” Podcast: The Win. Facebook: www.facebook.com/HeatherHavenwood Media: heatherhavenwood.com/media *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!