Lisa-May Huby is a professional copywriter that specializes in writing high-converting sales pages and email sequences for women business owners. She’s been slinging copy for over a decade and has more than 20 years in marketing under her belt. Lisa-May believes that learning to write great copy is a fundamental skill for every business owner because when you're selling yourself, everything you write is copywriting. She enjoys sharing her knowledge on Facebook, in blog posts and workshops, and dropping easily implemented tips for writing sleaze-free copy that actually sounds like you. In this episode, Lisa-May and Stacy discuss Lisa-May’s two businesses. Her first one failed, and now that she’s learned from her mistakes, she’s seeing success. Some highlights include: “I wasn’t setting strong financial goals.” At minute 4:00, Lisa-May talks about what went wrong the first time she entered business and what she’s learned. Don’t bury your head in the sand. At minute 6:00, Lisa-May talks about why you have to pay attention to the changes in the marketing landscape. You can’t afford to ignore the new trends. What is the thing that is going to serve you best? At minute 7:00, Lisa-May talks about why you have to pick the best social network(s) for you. “It becomes clearer to me every week that work-life balance really does not exist.” At minute 8:00, Lisa-May discusses why it’s up to you to balance your time in the way that works best for you. At minute 10:00, Lisa-May talks about the ways CrossFit has improved her life. “It’s hard to let go.” At minute 11:00, Lisa-May talks about the ways delegation has been tough but why it’s ultimately so rewarding. Why are you thinking of closing down? At minute 13:00, Lisa-May talks about why, if it’s for the right reasons, it’s okay to start over. Ways to contact Lisa-May: Website: www.lisamayhuby.com Course: wordsandmoneymastery.com Facebook: www.facebook.com/Lisa-May-Huby-923032447729190 Lisa’s free downloads for Business Rescue Road Map listeners: Words+Money Power Shot Free Copywriting lesson Get 25 Things People Will Pay For cheat sheet *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!