Do you really need to be list building when you think you need to be training clients, and writing workouts? Do you really need to be learning how to write better copy on the sales pages you have (or need to create) so that you can sell the products and packages you have now? Do you know if you need list building, or more products or to raise your rates? Many fitness professionals love training. They love people basically. They feel good doing training. They love sharing what they know about fitness to help clients. But they also want to have a home, a family, a life and time outside of the work they love. Busy Isn’t Productive You can’t see the picture when you’re in the frame. -Mary Morrissey You’re doing lots of things. You’re busy. You can easily fool yourself that you’re doing meaningful things but look up at the end of the week or month or 6 months and know the truth. You haven’t made any more money. You may have gained clients, but you also lost them. You’re in the same exact spot with no time to take off, no two weeks of vacation, certainly not paid, and you don’t really jump out of bed loving what you’re doing. Where do you need to focus? List building so you’re able to reach more people with your offers? Nurturing your email list Nurturing your current members or students Converting more sales Increasing the dollar amount of sales (increasing profit margin) Increasing the number of people in a group (increasing profit margin) Almost all fitness professionals can improve in each area at least a little. We all want to be doing what we do better and more effectively, right? But there’s one thing that will make the biggest difference for you right now. Do you know what it is? List Building Isn’t Sexy List building for many is not very sexy. But it is the real estate you own. List Building or Dumping Members? Unfortunately, too many fitness businesses think of it as a place to dump their members when they join. So, they can email them spammy emails about more ways to spend money with programs. That’s not a model that works very well. If you’re not giving your email subscribers something to look forward to in your emails, a recipe, a gift, a workout, a research study, a statistic, why do they need you? The Harvard Wellness newsletter or the Google can give them more support and fewer sales pitches. Episodes you also might like: Show up When You're Not Selling Fitness Services Always Let Them Know You Sell (without selling!)