When competing with a large organization, corporation or big box is out of the question for your budget it's time to reorganize. Your small business has an attraction that a big organization does not. Finding the blend of personal and professional is key to allowing your customers, your next customers, to get to know you. Shelia Ray, owner of ReformingU joins the podcast today. Sharing her unique history of cancer, motivation to share the cooking movement along with her personal training services she does it from a rural Texas location. Hear what she's found most effective in attracting new customers to her site and how she is marketing and advertising on a low to no budget.