If you’re a wellness professional or aspiring to be one, then you can take inspiration from other wellness professionals creative application of their skillset, their passions, and problem solving.  In the WellPro Mastermind (details below) we use the L.I.F.T. method to leverage your uniqueness so we can solve that problem of how you stand out when there are so many newly certified or at least calling themselves, coaches trying to do the same as you.  This is one of our community members, so say a virtual warm welcome to her, and you may potentially see her inside our mastermind on one of the three hotseats we host each month. If you’re a member, know we give you 12 opportunities to get answers to immediate questions like how to craft an offer, where to price your product, how to fill seats on a webinar or how to make a call to action, and where and when to (and not to do it)! You can learn more here: https://www.fitnessmarketingmastery.com/wellpro   Be among our first members and get the founder’s rate. Enjoy the kickoff calls and the full library no matter when you join for as long as you’re a member.  My Guest:  In Jill Beck’s eyes, Health and wellness for people over 40 is in dire need of transformation. Let’s be honest, the industry has struggled to address the lack of fitness and wellness options for anyone who’s NOT a fit 25-40 year old (white) guy. Once Jill left Wall Street 20+ years ago, she started to get serious about her health and fitness. Over that journey, she saw firsthand how few resources and options existed for people over 40. Now she’s on a mission to ensure that no one else has to go through that experience by themselves! Combining her experience with tech & finance with her passion for wellness, fitness and overall health, Go Long is currently her third business venture and the one she’s most excited about.  The major throughline in all her businesses has been wanting to help people become their best selves, however they define that. Questions We Answer in this Episode: You’ve got a novel concept, how was this born?  What criteria have you used to determine there’s a demand, and there’s clients willing to pay for it?  What kind of professionals do you refer to?  You will constantly need new clients, where are they coming from?  How can a pro listening connect with you to tell you more about what they do and how they might be a resource for you?  Connect with Jill:  Website: https://golong.me On Social: BLOG: https://golong.substack.com INSTAGRAM: https://instagram.com/justgolong THREADS: https://threads.net/justgolong CALENDLY: https://calendly.com/jill-c-beck/30min Resources:  Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Other Episodes You Might Like:  Starting a New Business as a Personal Trainer | Entrepreneur Interview https://www.fitnessmarketingmastery.com/starting-a-new-business/ Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches https://www.fitnessmarketingmastery.com/fitness-business-in-2023/ Small Work Wins for Your Health & Fitness Business https://www.fitnessmarketingmastery.com/small-work-wins/