We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get there what's there for them? Identify five categories of customers that you want to provide content for on your site. Three that you're missing are your greatest opportunity for growth. For more information visit www.voiceforfitness.com/fitproblog July 21 post.