If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple.  Serve your customer.  Offer more value than promotions  earn the right to put a promotion in front of them.  Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race.  For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon.  The fitness of your email marketing depends on the frequency and intensity of your email.  Sound familiar?  In this episode why these health business email marketing mistakes hurt:  Email too infrequently  Email with too little value  Subject lines don’t peak curiosity  Links are broken or not included  Email an “everybody” email to all ages and both genders  Not sending to unopens Not studying your open and click rates monthly  If you aren’t tapping into emotion with every email, you’re missing out.  If you aren’t segmenting your email list, you’re suffering.  When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list?  Resources:  Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ Other Episodes You Might Like:  Better Email Marketing: Love Letters To Your Customers https://www.fitnessmarketingmastery.com/better-email-marketing/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/