Midlife fitness pro (or health coach)? If you’re just getting started, just shifting gears, or you’ve been in it for years but feeling like you haven’t optimized your skills, talent and personal brand, then this is for you. I’m joined in this episode with IDEA World 2023 Fitness Professional of the Year, Christine Conti. Learn how she decided she was going for this prestigious award and made it happen. Hear how she’d take action if she was starting all over again.   My Guest:  Christine Conti believes in the “YES. YOU CAN” mindset. Christine is an international fitness educator chronic disease wellness specialist, and the recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of CONTI: a woman-owned enterprise that offers keynote speaking, chronic disease wellness, mindset coaching and continuing education for fitness professionals, schools and private companies. Christine is also a best-selling author, podcast host, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a 3x IRONMAN and a guide for Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher is determined to show the world that ANYTHING IS POSSIBLE! Questions We Answer in This Episode:  What was your journey to becoming IDEA World 2023 Fitness Professional of the Year?  At what point did you decide, I want it, I’m going for it, and I’ll have it?  How will you use it as a platform for what’s most important to you?  Advice to fitness pros who feel like they’re just one of hundreds of thousands and finding it hard to be seen and heard? What would you do if you were starting over right now?  Connect with Christine: Website: https://www.contifit.com/ Book: https://www.contifit.com/shop Podcast: https://www.twofitcrazies.com/ Reinventing the Woman International Group: https://www.RTWtribe.com On Social: Facebook: https://www.facebook.com/ContiFit/ LinkedIn: https://www.linkedin.com/in/christine-conti-b0668710b/ Instagram: https://www.instagram.com/christine_m_conti/ Resources: Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Menopause Fitness Specialist™ Program + WELLPRO Trial:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ (October only!) Save 20% off with code: Flipping50 https://www.flippingfifty.com/powerplate Other Episodes You Might Like: Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/ Fitness Coaches: Identify and Stop Overworking and Under Earning: https://www.fitnessmarketingmastery.com/overworking-and-under-earning/