I’m going to hand you the health professionals launch checklist right inside this episode. As we round the corner on the 4th quarter and enter the holiday season this is one thing on every health and fitness professional’s mind.  Having a great next year begins the last quarter of this year. You have to put things in place. And whether it’s your spring break bootcamp or your summer shape up or fall back on track program, if you don’t have the right steps in place before you open the cart, during the cart, and after the cart, you’re not going to be as successful as you could.  First, before we dive in, I’ll ask this: do you have a goal? Do you know how many items of X you want to sell? Then do you know how you’re going to put the offer in front of the right people at the right time?  You have to be always growing an email list and nurturing it. Not just wishing you had when you go to launch. Sales is a lot of things. It’s relationships. But it’s also numbers. You want to always be bringing people in at the top of your funnel and moving them to the middle and finally be moving them either to a sale from the bottom of the funnel or moving them off of your list.  The Launch Checklist for Health Professionals Track Numbers Before anything, set yourself up to track G-analytics and any special codes Runway length based on price:  2-4 weeks 4–8 weeks  Serve Top of Funnel Create or locate your cornerstone content* Create once, use many times  Proceed to Mid Funnel  Asking for an opt in  Bottom of Funnel  Email list campaigns Start with feel-think-do related content  Discuss the problem Explain why  Then provide the next step Target a segmented list    They got on your list because of exactly this problem you’re solving  Post Launch Breakdown  Create a list of what to test next  Landing pages - copy, images Offer  You’re a business not a newspaper or a magazine. Make an offer on a regular basis and when people unsubscribe because you did, they weren’t going to buy. Celebrate that you weeded them out.  That’s it. Step by step. You can use this list to start NOW. No matter what time of year you’re listening.  And if you’re not already in our WELLPROs mastermind and mentorship then consider joining us if you’re lost with pricing, offers, how to position yourself or knowing what’s worth your time and what’s not. Resources: Starting a New Business as a Personal Trainer | Entrepreneur Interview https://www.fitnessmarketingmastery.com/starting-a-new-business/ Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches https://www.fitnessmarketingmastery.com/fitness-business-in-2023/ Small Work Wins for Your Health & Fitness Business https://www.fitnessmarketingmastery.com/small-work-wins/ Other Episodes You Might Like:  10 Ways to Fill Your Fitness Programs Right Now  https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/ Planning Content to Fill Your Fitness Programs https://www.fitnessmarketingmastery.com/fill-your-fitness-programs/ Filling Your Personal Training Programs with Juicy Titles That Sell https://www.fitnessmarketingmastery.com/filling-personal-training-programs-juicy-titles-sell/