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137: Give Q4 a Boost by Staying Focused on Revenue Generating Activities

137: Give Q4 a Boost by Staying Focused on Revenue Generating Activities

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box


137: Give Q4 a Boost by Staying Focused on Revenue Generating Activities

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

ratings:
Length:
23 minutes
Released:
Oct 11, 2023
Format:
Podcast episode

Description

Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way. 
In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end.

Building Your Q4 Sales Strategy 

Inventory 

Have it

Manage it

Create demand for it

Holiday Promotions

Gift Guides 

Marketing & Advertising 

Email Marketing - the money is in your list! 

A consistent plan is crucial.

Segment your list and send targeted emails. 

Have abandoned cart flows and browse abandonment flows set up! 

Social Media Schedule - consistency is king! 

Paid Ads - target specific demographics, interests, and behaviors.

Prepping for Peak Sales Days  

Customer Service 

Make this a priority! 

Schedule time for it!

You’ll have a lot of first-time customers - make their experience a good one! 

Social Media Response Time

Answer questions & respond to comments promptly. 

Clearly Communicate Urgency & Deadlines

Banners on home page 

Flash sales  

Promotional codes

Free shipping thresholds 

Christmas shipping deadlines 

Managing Logistics & Fulfillment   

Clearly outline shipping and processing timelines. 

Make sure you have enough staff to handle the influx of orders. 

Hire temporary staff for the holidays.

Have current staff work extended days/hours.

Conduct a supply inventory NOW! 

Bags 

Boxes

Tape

Shipping labels

Etc. 

Holiday Packaging

How will you uplevel your customers’ experience this season? 

That sounds like a lot of extra work to do, doesn’t it? And it is. But it is all SO important. So it’s time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?” 
Now is not the time to start a blog or podcast. It’s not time to create a new ebook or opt-in. It’s not time to build a new website or plan for 2024. 
Now is the time to focus on SALES and the activities that generate those sales. 
The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter. 

Join me in all the places: 

Facebook

Instagram


Launch Your Box with Sarah Website 


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams
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Released:
Oct 11, 2023
Format:
Podcast episode

Titles in the series (100)

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!