43 min listen
156: Is Your Business Too Vulnerable?
FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
156: Is Your Business Too Vulnerable?
FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
ratings:
Length:
18 minutes
Released:
Apr 10, 2024
Format:
Podcast episode
Description
On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good?
Do you have systems in place to reach your audience outside of social media?
Be ready for the next social media outage - and it’s a near certainty there will be one - by making sure you have three things in place.
Diversified platforms
Are you only on Meta? Do you only engage with your audience on Facebook and Instagram?
You need to have a presence somewhere else - TikTok, YouTube, Twitter, Pinterest, etc.
Actively engage and build your followings there.
Email list
Email doesn’t depend on social media. You own your email list!
It is SO EASY to send an email when you’ve been building your list all year.
Are you working to build your email list?
Listen to episode 109 for 10 ways to build your email list.
Add a pop-up on your website.
Create an opt-in on your website with a way to serve your audience.
Run a giveaway.
Post a lead magnet on social media and run ads to it.
Add an email opt-in at checkout.
Create a fun quiz that requires an email address to get results.
Offer a discount or free gift.
Host an event or workshop.
Tease sneak peeks or exclusive behind-the-scenes content with opt-ins.
Get in front of new audiences.
Text/SMS
Are you actively building your text list every month? When Meta went down, I was able to reach my students immediately!
Klaviyo allows you to build your SMS list right alongside your email list.
Things like Meta going down open our eyes to weaknesses in our businesses. It’s important to build your business to weather whatever storms that come our way!
Join me for this episode and learn how to create strong, healthy marketing channels that sustain your business… no matter what.
Episode 109 - 10 Ways to Build Your List - Every Month
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
Do you have systems in place to reach your audience outside of social media?
Be ready for the next social media outage - and it’s a near certainty there will be one - by making sure you have three things in place.
Diversified platforms
Are you only on Meta? Do you only engage with your audience on Facebook and Instagram?
You need to have a presence somewhere else - TikTok, YouTube, Twitter, Pinterest, etc.
Actively engage and build your followings there.
Email list
Email doesn’t depend on social media. You own your email list!
It is SO EASY to send an email when you’ve been building your list all year.
Are you working to build your email list?
Listen to episode 109 for 10 ways to build your email list.
Add a pop-up on your website.
Create an opt-in on your website with a way to serve your audience.
Run a giveaway.
Post a lead magnet on social media and run ads to it.
Add an email opt-in at checkout.
Create a fun quiz that requires an email address to get results.
Offer a discount or free gift.
Host an event or workshop.
Tease sneak peeks or exclusive behind-the-scenes content with opt-ins.
Get in front of new audiences.
Text/SMS
Are you actively building your text list every month? When Meta went down, I was able to reach my students immediately!
Klaviyo allows you to build your SMS list right alongside your email list.
Things like Meta going down open our eyes to weaknesses in our businesses. It’s important to build your business to weather whatever storms that come our way!
Join me for this episode and learn how to create strong, healthy marketing channels that sustain your business… no matter what.
Episode 109 - 10 Ways to Build Your List - Every Month
Join me in all the places:
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
Released:
Apr 10, 2024
Format:
Podcast episode
Titles in the series (100)
020: Create Ads that Stop the Scroll: A huge part of running a successful subscription box business is marketing yourself through effective online ads. Many of us turn to Facebook to run ads, but it can be frustrating to try and read through the data to see if those ads you paid for are... by Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box