Whenever you’re looking at adding a product or service to your business or you want to know what your audience really wants so you can deliver, surveying your audience is a great way to do it.    When you post on social media you can do it to connect, to attract, to research, and to sell once you’ve earned the right and then very infrequently. A survey for your audience falls under research. When you ask, you engage if you ask the right questions.    Posting or sending surveys to your audience provides great insight to you but also allows your audience to feel seen and heard.    Tools for Surveying Your Audience:  Typeform  Survey Monkey Questions in Stories  Posts in Insta or FB     There is an art to writing questions. As a Senior Lecturer in Kinesiology, I recall writing those first exams, after kicking the pre-empted text-generated questions to the curb. It was painful.    Then over at the testing center when we literally had to walk the bubble sheets over to get results back, there were reams of 8 ½ x 11 sheets of paper lining the walls with articles on how to write better test questions.    Going to work for ACE (American Council on Exercise) as a Subject Matter Expert to write items for the Personal Trainer, Medical Exercise Specialist, and Health Coach certifications, there was always a short course refresher for us on writing the exam questions.    Though you’re not writing for a nationally accredited certification or something that is going to make or break a college degree, you want to be sure you’re really asking a question that gets you the answer you want.    How to Ask Questions:  Multiple choice  Ranking/rating  Round up responses to a specific question  Part of asking is also in WHO you ask. Realize there’s value in asking on social media, but even if you call them yours… they’re not. You have no idea of whether they have ever spent a dime with you or ever would. So don’t put a lot of stock into what you ask or get too detailed… they’ll be over it.    Survey Your Audience with the Right Questions Sample questions you might ask:  Rank the following in order of importance:  Rate the quality of the [feature]  How important was __________ to your decision to purchase this product?  Which of these is the most important to you right now? (pick 3)  When you survey your email subscribers be sure you weigh the responses of your buyers heavier than that of those who have never purchased anything from you. This kind of segmenting is possible with any CRM (customer relationship management) tool you use.    Just a word about CRMs.I have used several to assist start up trainers, gyms and in rolling through growth myself so if you have questions on:  Aweber Constant Contact MailChimp  Infusionsoft  Or a custom email provider  I can help you. I’ve used them all and I’ve looked at others.    There are dozens more that you may be interested in. What you do want to know is that you have something that plays well with others. That is, you can integrate with your shopping cart, your website, and potentially plugins that help you automate so many things in your business so that you can focus on your personal magic.    Other Episodes You Might Like:  2 Goals of Every Communication (Sale or No Sale) that Boost Success: https://www.fitnessmarketingmastery.com/every-communication/ 5 Hacks to Reduce Fitness Marketing Time Without Losing Traction: https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/ Develop & Define Your Brand Voice | Fitness Marketing Made Easy: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources:  Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard The Flipping 50 Cafe:https://www.flippingfifty.com/cafe Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course