Social media or other platforms hosting group communications is a reality and you’re personally either coaching or hiring coaching for these groups. Create expectations for coaches and for clients based on outcomes your coaches provide if you’re not doing the coaching.  There are three types of service to consider:  There are logistics and soft skill responses to clients questions.  Then there are the “hard skills” or the expert answers that should come from a qualified expert.  You also may distinctly offer customer support within the group - related more to technical support or information about purchase, product, or what’s included. You may choose to separate where these functions occur. There’s no right or wrong answer.  Without deciding in advance, there is opportunity for self-interpretation expectations and responsibilities, and understanding of scope of practice.  What follows are some basic tips for boosting your group satisfaction and success.  Health Coaching to Groups and their Social Posts: Make them feel heard and seen Acknowledge how they feel with neutrality Their opinion matters: doesn’t mean you make them “right”  Repeat what they said  Clarify understanding/summarize  Summarize what you heard in your words and ask for clarification  Restate with a reframe  Why do you think that? What made you believe that? What are you thinking that makes you feel that way? vs. I’m sorry you feel that way, you shouldn’t.  Mirror/reflect vs evaluate Repeating exactly what they say in a neutral way That makes me so happy for you! vs you should be happy  Reflection is sharing an observation of something someone may not realize about themselves: Create an awareness about a limiting belief. What makes you believe that’s true? How is that belief working for you?  Do you want to explore other options for you?  Provide opportunity for internal reflection vs external reliance Instead of “good job”(evaluation and external judgment – good/bad) offer insight for them: How did you set yourself up for success this week that made that happen? Empathy vs sympathy I understand how you feel based on what you’re saying Vs. I know how you feel, I feel for you, You have every right to feel that way. In a coaching situation where you need more information:  Ask questions that get you to the solution vs asking about the problem. One is helpful, the other stays stuck in sympathy and comes with a negative energy that is contagious. On the other hand, if you’re in a marketing situation, you ask about the problem. You describe the problem. Here though, you coach: you deliver.  In a new masterclass for Continuing Education credits for our Flipping50® Menopause Fitness Specialists, I explore Essential Coaching Skills for Working with Midlife Women. If you’re a health or fitness professional and a little confused by the loose use of the term “coach” today, this will help you realize when you’re actually coaching and when you’re not. You may find you have more potential revenue streams that bring accelerated results for your clients and your business. Be sure you’re on our subscriber list to get the first chance to take this one.  Resources:  Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course  Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  COMING SOON: Essential Coaching Skills for Midlife Clients (CEU course) Other Episodes You Might Like: Health Coaching Tips: https://www.fitnessmarketingmastery.com/health-coaching-tips/ Coach Menopause Clients Out of Mistakes: https://www.fitnessmarketingmastery.com/coach-menopause-clients/