If you can’t get fitness clients and it’s keeping you from pursuing your passion, this is for you. Whether this is post-or mid pandemic or it’s after, you’re going to have to generate sales to have customers to grow a business. On the other end of the phone, the biochemist who wants to teach others how to cook healthy said, “I’ve never been good at self-promotion or being pushy” Stop right there. In two minutes of our 20-minute session this health coach wanna-be had told me more than he knew. If even 2 of these are true for you, I’ve got an episode you need to hear: You believe that you’re being self-promoting You probably are You believe you’re being pushy You probably are It’s your belief and your own relationship with sales, salespeople, marketing and marketers that puts you in a position where you can’t get fitness clients. It may be your relationship with the title of personal trainer or health coach. Do you have a “real job” now and believe that this thing you want to do doesn’t qualify or you can’t make money doing it? No Fitness Pro Learned How to Market and Sell from a Degree or a Certification I’ve worked with countless fitness pros who said this was their passion but it’s not what they went to school for. They’d say, I’m passionate about this, but they were passionate about their own fitness not necessarily teaching it to others. If you’re listening to this podcast and you’re confident you’re here to inspire, educate, motivate others to a healthier lifestyle then I believe you can. You just may need to do some work first on yourself. Deal with your own beliefs, develop the skills necessary not just to teach exercise, or cooking or meal planning, but to persuade, and market and influence someone to actually spend time, money, and energy changing… something that we all resist. Change is one of the hardest things we do. The easiest first step is deciding to change. The rest is uphill. What is marketing? What is fitness marketing? Do you become someone different when you’re marketing? Or do you become more you, an individual who helps others, adds value and transforms lives? Questions to ask when you can’t get fitness clients: Do you believe that you can help people? Why you? Why now? What transformation do you give them? What problem do you solve? Why you and no one else? How do you connect with them? How do customers find you? One instance of being in a group and not getting any sales does not mean you’re not good at it. If you never asked, you never told someone this is what you do, did you even give them an opportunity to say yes. Here’s what we often do and don’t even realize… you’re doing personal training, health coaching, or teaching cooking classes as a side hustle. When someone in the group asks what you do you tell them you’re a biochemist, or an engineer, or a legal assistant. They don’t even know you ARE a health or fitness coach. Because you didn’t share it. To them this is just a hobby for you. Until you talk about It first, you’re not even taking it seriously. Why should they? Or you fall back on something else to boost your confidence. You mention your spouse and what they do. You mention the country club or look for ways to put yourself in a different Do the personal work. Identify why you have a negative association with money or asking for money. Do you have a hard time telling people you’re a health coach or trainer? Do you know how you transform them? What examples do you have? Do you have a story of your own? How did your own life change? Are you your own ideal avatar? Are there more of you? Steve had no idea that he didn’t ever ask anyone to become a client. He said he spent an hour with each of them. But he never really had a plan when he spent that time with them. He likely showed them how to cook, talked about cooking. But he didn’t talk about a specific system or method that he uses. He didn’t have a specific plan for the session he had with them to discover why the person would want his