You’re here for a reason. You want to make a difference. To have an influence, you need to be a profitable health expert. So, if you have a relationship with money that needs fixing, fix it. If you want to give it away, you can do that, but never will you have as much voice as when you have money to vote with.  This title may be a turn off to some of you. You’re not doing it for profit. You just want to do what you’re passionate about? I say that if you start taking it seriously and making a profitable business you will find your purpose and passion explode in a way you’ve never dreamed about.  Your expertise is perceived by the organization of your thoughts. -Denise Young of Apple  It’s not a 20 question quiz… it’s a 7 question quiz  It’s not a 11 step program… it’s a 3 step program  When you jump on a live video with a friend or are a guest on a podcast, if you can’t succinctly and concisely answer the question that solves the problem the audience members have or in the way the interviewee can run with, you may have a wonderful program, be the perfect person to be teaching it… but no one will follow or get results even if they get inside.  You confuse, you lose.  I don’t know who said that but I do know it’s true for all of us.  There are different strokes for different folks. (As long as we’re throwing out quotes, why not a little cliche!) What is perfectly clear to one individual may be perfectly confusing to another.  Case in point: Occasionally, we’ll have someone cancel a membership. Recently the email request to cancel before renewal date said this, It was just too hard to get started, and I don’t have time to measure, I just want to work out.  During the same week, a prospective client who is an event planner said, “Then I found you, and it was so well laid out and clear…”  Same membership, just two different people.   How Profitable Health Experts Talk So your job is to identify with absolute clarity who is and who isn’t your ideal customer. Most of us would agree the ideal customer is one who does the work, follows through on agreed upon steps, and asks for help if they need it.  For me, the “this is not for” information on a sales page or promotion includes:  Blames the process  Won’t ask for help Has excuses  Isn’t committed  That’s getting organized. So organizing your message in print, audio or video is a hallmark of a profitable health expert.  The biggest part of getting clients, keeping clients, and getting them results, is organizing your thoughts. In other words, communication is crucial.  When you:  Go live on social Post static or pre-recorded videos on social Give an interview  Pitch a tv or radio news station  How to Communicate Like a Profitable Health Expert Organizing your message is the way you’ll get someone curious enough to want more of you. If they aren’t buying you and what you say and how you say it, they aren’t buying from you.  Here’s a little assignment so you get into action.  Write down your response to, what do you do? Now read through it and answer these:  How clear is that to someone who doesn’t know about your industry or profession?  Does it assume they already know something? And what is that?  Last, will it make them curious to learn more or did you tell them everything they needed to know?  This filter will help you decide if your title (for a pitch, an article/blog, or a video) is a conversation starter or a conversation killer.  Other Episodes You Might Like:  7 Things Profitable Health Professionals Do: https://www.fitnessmarketingmastery.com/profitable-trainers/ 6 Most Profitable Health Programs: https://www.fitnessmarketingmastery.com/profitable-fitness-programs/ Resources:  https://www.fitnessmarketingmastery.com/scorecard  https://www.fitnessmarketingmastery.com/copywriting-course