If you’re working with midlife women and love solving the problems of insomnia, weight gain, and belly fat with exercise modifications made for menopause, and want more midlife fitness clients… or health coaching clients… this is for you.   00:00 You already realize that the time of day a woman exercises may determine how her hormones respond. She can improve or devastate her hormone status by the time of day she exercises.    You’re probably already advising women about the difference between lifting weights and lifting them according to bone building and metabolism-boosting methods for women.   But… you aren’t as certain about how to help more women. You wonder how to market more effectively so that you can make a bigger difference. Buckle that seat belt, lace up your shoes, and let’s go.    1)  04:02  Become the expert – education above and beyond  Nothing comes before this. You’ve got to have the goods as much for yourself as anyone. When you know you know and you have something to say, your voice is strong. If your voice is soft, you lack confidence because of what someone will think, double down on education. But not to a fault. Here’s where trainers get stuck in overcompensating for some feeling they aren’t enough by taking more and more courses and certifications. That isn’t going to fill up a confidence hole. If you need a coach, get a coach. Work on you and your personal sense of self. Know which kind of education and training you need before you go investing in something that will never help you over the real problem. 2)    06:10 Create relationships with experts  The doctors, dentists in your community, and coaches and authors online that serve your audience are golden resources for you (and you are for them). Connect with them, serve them. Like and comment and share their posts if you agree with them. That puts you on their radar. Ask to do a “live” with them on social and answer audience questions. (There’s a way to do this that sets you up for success).  Once you connect by serving and giving, you can explore opportunities for referrals or affiliate promotions.  3)   07:16  Leverage social media (don’t waste it) When you have a message they need and are looking for, use it! Avoid common mistakes like incorrect use of hashtags, failure to warm up your feed before posting, and more. Are you aware of platform secrets for engagement?    4)   07:51  Avoid pitching on social media The fastest way to kill your social media success is share programs, use it like an “ad” for your webinar when it’s not an ad. (Paid ads are fine). Your organic reach is going to be stifled by that.  5)   08:54 Build your email list If you aren’t working on this daily with a juicy freebie you should be. Here’s how.    There’s both the science of knowing how to help when you get them. There’s the art of knowing who you work best with and who you repel. I gladly give client leads to our Flipping50 Fitness Specialists when I know they aren’t the right match for me. There is an abundance of midlife fitness clients who need help. Be open to the idea you’re not for everyone and that acknowledging that will bring you more business in the end.    6)    11:18 Send consistently valuable emails Once a week is minimum. If you just called your best friend once a week, would that be a little weird? Consider bumping it up to two and see what happens. Valuable means, though, not a sales pitch every time. If that’s all it is, most of us will say no thanks and hit delete or at least never read really fast.  7)    12:44 Get media exposure  Every local news station needs news to fill their programming every day. If you have news, and it’s not your book or program or business, but real news you can talk about, and it’s timely and relevant, they’re interested.  What recent research study is relevant to your work and their audience. By the way, women in midlife are often still watching the news on TV, so go for it. It’s not actually the appearance on the news, it’