Look, people who very recently were in Maslow’s hierarchy of needs at legacy and influence suddenly find themselves seeking safety and security in the bottom of that pyramid. They can’t be both. Communicate to the person based on the situation they’re in. We are still in the middle of a pandemic. You still may be reaching out to people in your target market, who have medical issues they need and want to address. Those problems haven’t gone away. Yet, you can’t ignore the moment and the way it lands for individuals. You need to merge your message with the moment, the middle of a pandemic moment, that we're in cannot be ignored. If you either work with businesses, or you're working with other trainers, medical exercise specialists, or allied health care professionals as you reach out, potentially you have to be conscious. Duped “tone deaf,” failing to reach out and be of service before you reach out to make gains will accelerate your decline. If you, for example, reach out in need of an affiliate partnership relationship where you have a message about a program that is a benefit for a specific problem, you have to be inclusive of the times and the moment that we're in right now. New Normal: Not, But Different Everybody has problems today they did not have in January or February of 2020. If you ignore what's going on for the person on the other end of that receiving message you will alienate and lose potential relationships that could have been forged in this special time. You will have more opportunity and deeper relationships when you observe a few common communication guidelines. Do you have, serve, or are an agency, business, or association? How have you served before asking? How have you responded to their needs? How have you given, generously, asking what they need and how you can support? Expect that everything has changed, and nothing is the same. In some cases, you may be pleasantly surprised. There are opportunities. You should also assume that it’s false that “everyone is not spending money right now.” Because some are spending the same and others are spending more. Silver Lining Health has risen to the top. Some businesses and their owners have been operating on a more limited basis, freeing up time to focus on their health. They’ve also got the message that a strong immune system is crucial now and later in a way they’ve never had that message before. Be Helpful First All of us are dealing with something different. This will continue indefinitely, right now we don't know for how long. For a lot of people this is a time of survival mode. And if they believe it’s true, especially, then you're reaching out as standard operating procedure for your organization, your agency, or your business, you’ll sabotage relationships. Instead of first reaching out with what you need, ask, how can I help you? Anything less stands a good chance of resulting in a breakup. There are some businesses and associations going over and above. There are many whom you’ve not heard from. Imagine if you were dating, and there was conflict in your relationship. Whether you caused it or not, whether you intentionally did something or not, doesn’t matter. If it's there, you can't ignore it, or pretend that it doesn't exist if you want to continue that relationship. You've got to address it. Deepen Relationships By Offering Support So, for those trainers, medical exercise specialist fitness professionals, and health coaches that want to create a bigger business through the opportunity we have in this crisis and pandemic right now, you have to be thoughtful. You have to be of service. You have to change your usual standard operating procedures. Whatever they were in January or February of 2020, they are forever changed. If you’re still on the same timeline, you’re still promoting the same programs, you’re ignoring the real problem, you’ll lose. You will not only sabotage relationships you’ve had up to this point, and you'll lose the opportunity to crea