Alienating your ideal customers? It’s easier than you might think to fall into this trap. You want to teach them and give them the clear instructions of what they should do! You mean well! But it comes across as teaching and preaching. Instead of alienating your ideal customers you of course want to be nurturing them. Here’s how. Raise them up. Lift them up. You crave it and I crave it. So does your audience. I teach a concept in our mastermind I’ll share with you right now. Raise & Praise vs Teach & Preach™ It’s human nature to avoid messages that feel like lectures, sermons, or our parents enforcing rules. We run towards positivity and encouragement. It can be a challenge to know which you tend to use. You may not even realize you do it. It’s important to consider whether your content is answering a burning question for your audience and solving a problem for them. If it’s not, why will it have relevance? People find us for quick wins. Providing a lesson or teaching won’t do that for them or do any favors for your business either. Go back to basics. Who do you serve? What do they want? How do you help them get it? Read 5 of your recent posts. Answer these questions: Does the post start with a question or a statement? Does the post tell someone to do something or discuss a problem they have? Does the post jump to an answer or explore why there is a certain belief or behaviors they default to? Does copy in the post text copy or compliment the image? Does the image peak curiosity or tell the whole story (so there’s no reason to stop scrolling)? Your answers when you look at them all combined will reveal your default and why you might not be getting as much traction with posts. There may not be anything wrong with your message. It could be your delivery. How to avoid alienating your ideal customers? Raise them up. Avoid preaching. At some point if you’re working with a client you need to take on that persona of an expert who gives advice. But while you’re romancing a prospect you want to raise them up by coaching them with questions.  Resources: Facebook.com/groups/fitnessmarketinginsiders Next Q and A masterclass about the Flipping 50 Fitness Specialist