If you want to achieve lasting success you should be concentrating on the who, what and why of your business and let the how naturally unfold with time. Pursuing your business goals without a clear understanding of what makes you uniquely qualified to provide a service (your secret sauce) to a client doesn’t serve anyone. It only wastes time and energy until you have a clear vision.
So often new light workers and entrepreneurs have a list of how they are going to fix things,  step 1 is this and step 2 is that, but coaching is not about fixing people. People embody all the inner resources they need to heal themselves. Coaching is about listening to them from a place of compassion and love. Becoming your own best client and focusing on what you are giving to others is your purpose.  
Becoming an entrepreneur is not an easy task. Fear and uncertainty may be causing you to stall and create blocks when you really just need to start sharing your gift with the world. Your gift holds great value. It is your business to know your value and quit working for free.
Today’s caller, Robby wants to start his coaching business but his vision isn’t clear. He is putting off getting clients until certain things are in place. Fear and uncertainty are suppressing his own inner guidance and creating blocks. We work to uncover his secret sauce and his why.
A good follow up to this episode is my next Coaches Corner - Standing in your Value.
For all of you Mission Driven Entrepreneurs out there - I am an affiliate and a supporter of Marie Forleo’s B-School. B-School is an 8-week video course which teaches smart, effective online marketing strategies. If you sign up for the program through my personal link, CH B-School,  I will gift you

Four 90 minute live group coaching calls for business and personal aspects
Access to a private Facebook group
Four custom meditations and visualizations
Access to my online programs and courses

 
Consider/Ask Yourself:

What are you creating in your own life?
Are you clear about how you are uniquely qualified to do what you do?
What is the vision which pulls you toward what you are creating?
Does your ego hold you back every time you try to start?
Do you have a calling but are waiting for something to start?
Do you know which fears and beliefs may be holding you back?
Do you believe it’s your job to fix people, help people and care for people?

 
Robby ’s Question:
Robby is starting a coaching business. He believes becoming a coach will require him to be more extroverted. He is experiencing fear and uncertainty of moving forward and has created stalling techniques for himself.
 
Robby ’s Key Insights and Aha’s:

He is creating stalling techniques
He hasn’t taken action
He wants to get it right, he wants to be perfect
He is a good listener
He desires personal growth

 
How to get over it and on with it:

He should ask his intuition what is in the way
Bring the focus off of himself and make it about his clients
He should drop his high expectations and live his authenticity
Understand he is creating value for people
He needs to be his best client and keep working in himself

 
Tools and Takeaways:

Dive into your Secret Sauce by identifying the 3 qualities which describe you the most.
Get clear on your vision. What is your why?
Visualize yourself serving your clients
Be your own best client/customer

 
Resources:
Christine Hassler B-School  
Secret Sauce Mastermind
@christinhassler
christine@christinehassler.com
The Big Leap by Gay Hendricks