Life happens to you while you’re coaching. Sharing personal experiences and stories can be valuable for clients. However, when and if you’re in the middle of it, you shouldn’t be “healing from the stage” (a term used by professional speakers).  Know when it’s not a coaching relationship and it’s become something else. Be ethical and willing to say goodbye.  If you’re hiring coaches, identify when they’re not coaching they’re “friending” and put an end to it, or find a new coach.  “Because I said so” (mom/kid scenario) doesn’t work well. It’s got to be their idea. Instead of “You’ve got to put on your oxygen mask first” or “self care is not selfish” > How does it make you feel when you make time for yourself and exercise? How does that change the rest of your day?  Do you want to explore ways to do more of that? Without thinking about any obstacles, would it be great if you were someone who exercised regularly? What kind of benefits do you think you’d get if you did?  You mentioned you always get hurt when you get started or you’re getting into a routine. Say more about that.  You said you're suffering from hot flashes and night sweats. What kind of exercise and nutrition changes have you made to mitigate that?  You mention that you’re doing a lot of walking and you lift weights regularly. Can you describe that in detail so we can determine how well it matches the best recommendations for women in menopause?  Here’s the formula:  I - tell a story about yourself that is relevant to what your client may be doing. Describe a time when you were making a similar mistake or one that you can draw an analogy from.  We - bring yourself to the customer. Refer to you as one of them, or just like her by doing this. You’re no longer on a pedestal or intimidating.  You - Ask, What about you? Do you…. Have you ever …  In a new masterclass for Continuing Education credits for our Flipping50® Menopause Fitness Specialists, I explore Essential Coaching Skills for Working with Midlife Women. If you’re a health or fitness professional and a little confused by the loose use of the term “coach” today, this will help you realize when you’re actually coaching and when you’re not. You may find you have more potential revenue streams that bring accelerated results for your clients and your business. Be sure you’re on our subscriber list to get the first chance to take this one.  Resources:  Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course  Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  COMING SOON: Essential Coaching Skills for Midlife Clients Other Episodes You Might Like:  3 Ways to Coach Menopause Fitness Clients: https://www.fitnessmarketingmastery.com/coach-menopause-clients/ 7 Ideas to Get Booked as a Speaker: https://www.fitnessmarketingmastery.com/get-booked-as-a-speaker/