Facebook attracts millions of viewers and the largest growth is amoung 65 and older. No matter what your market is they are on Facebook, or their family and friends are and that matters just as much. 
What are you doing or not doing that is costing your fans? Most importantly what are you doing that is costing you customers? There is a system that works to bring fans who will watch you from a distance before they'll ever buy to your page. There is another system that brings them to your email list where you can begin to get them to take a next step with you. 
Get those steps wrong or out of order and you don't have a Facebook for Business success page. You might as well have a boat: a hole in the ground where you throw your money. 
Identify just a handful of easy-to-absorb secrets right now. Start posting so that more than you and your family like them. 
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