What if I told you I don’t recommend you ever become a personal trainer or health coach? Would you say, are you nuts?How does that make sense coming from a 36-year fitness professional? And on a podcast dedicated to fitness marketing ease & elevating the professionalism of the fitness industry? Well, stay with me. The truth is no one should aim to be a personal trainer. It means too many things, and too few things, to too many people. If you define yourself as a personal trainer you will be falling into a stereotype where hundreds of thousands of other options exist. For a short time longer anyway, there are hundreds and thousands of them. Even when those who won’t do the consistent job of showing up doing the things the successful do… you will have competition. Your goal is to eliminate it by setting yourself clearly and distinctly apart. Don’t Be a Personal Trainer or Health Coach if…. If you can’t describe what you do and how you do it in a way that immediately tells your ideal customer why you, and you alone are the one they want to work with, you’re going to struggle. Right now, we all need to make the road as obstacle-free as possible. So, you’re not a Pilates instructor, or a yoga teacher or a bootcamp leader, or anything else that puts you into a group of nobodies. In this podcast I’m going to walk you through examples of a list of questions. I want you to go get something to write with and some paper to write on. And if you love your keyboard, I guarantee you that you really want to tap into your creativity by putting pen to paper when you’re brainstorming. Don’t be a Personal Trainer without Answering These: What value do you offer? What do you do? How does it help people? What can they do in their lives they couldn’t before working with you? What can they stop doing since they’ve worked with you? Why does someone want it? How soon will it work? What do you do that your competition doesn’t? What do you not do that your competition does? (that irritates your customers) Examples: I save busy women time and give them energy to do the things they’ve been missing out on I use the Flipping 50’s after 50 fitness formula for women to get repeatable, reliable results I design unique hormone balancing exercise & lifestyle programs for women in midlife, I’m a Flipping 50 Fitness Specialist My customers tell me they can sleep better – some up to two hours more a night in as little as four weeks working together. My customers can finally stop counting calories and obsessively tracking their food intake on an app and start living their lives again I help women ditch traditional methods of fat burning that backfire on them in midlife and get real and permanent results I don’t require calorie counting (in fact I’m completely against it) and workouts are super short not long I coach my clients more on mindset and changing for good than I do on the physical exercise. What do you do? Why do you do it for? Know how to answer these questions and know where to use these answers in emails, on your website, on consultations, and in conversations to get attention and get clients. Resources: Flipping 50 Fitness Specialist