A personal trainer & coach business plan is about the last thing some fitness and health professionals will want to focus on. Have you got a plan? Are you running a business or a hobbyist? And there is nothing wrong with how you answer that question. Unless… you have the income and revenue of a hobbyist and feel as if you spend the time and energy of a business. If you work with midlife women, I can help. I can help you recommit to definitely doing more of what you love, and doing it in a way that rewards you. Because when you make more money you have both more influence and freedom. The Money Dilemma If you want to do more good, it requires money. You can change things with money. Whether that’s through scholarships, and donations or it’s through your own freedom to create more programming to support more individuals, the influence you have on the world, your family,  will be in part due to money. This Thursday I’m holding a special master class for personal trainers, health coaches and women in midlife who would love to be involved in a healthier career choice. By the time we’re off the class you’ll know if this is the right choice for you, and how to really start, grow or scale your business .. you’ll also know why now is the right time. Link in the show notes.. or visit flippingfifty.com/specialist-masterclass for details. Personal trainer & coach? You need a business plan! It’s called a proforma in most circles. A Business Plan? If you’re just now getting serious about what you need to do now to succeed or start for the first time… yet you’re already falling in love with the idea of becoming a personal trainer & coach you may think that a business plan is something entirely different than what I’m about to share. This business plan is for those trainers who feel like this is all gyms, equipment, exercise, and motivation. Really, you will have to have a business plan. One that outlines how many customer you need and how you’ll get them. You’ll need to project how much the advertising and marketing will cost you and how much it costs to get every single lead. You’ll have to project the amount of revenue from each client, the average time each client will remain a client, and if they’ll pay you monthly, annually or another frequency. Because, hey, banks like to know that. And even if you aren’t going to use any borrowed money and you’re going to invest very little to start your online business, you’re going to want to do your homework. Be Heard Above the Other Personal Trainers & Coaches It’s busy out there. Loud and noisy trainers want the same customers you do. So you’ll need to pay somehow to get your message in front of them unless you’re a celebrity. Nervous? Well, you can relax. Although those things are definitely things you’ll need to think about before you really declare yourself a business. Before you incorporate, and decide if LLC is the best for you, if you can secure the business name you want, or whether someone has already trademarked it and could sue you. Just relax about all that… we’ll talk about that another time. You may be interested in walking through it with the Flipping 50 Fitness Specialist 2.0 10-month program. I’ll link to that in the show notes. This business plan I’m about to share is more down to earth. Your Personal Trainer & Coach Business Plan This is not your typical business plan, so if you’re hoping I’ll give you a personal trainer & coach business plan like a proforma, let me get clear. It is the plan most out of balance if the proforma business plan is going to happen it has to be in order. Listen, if you’re driven to success, in your own personal fitness, and your fitness business goals, there’s a chance when you begin working on your business you’ll let other assets you need to build it, slide. Here’s how to keep this three-legged stool in balance. There are three critical parts. Some of us may have felt these slipping away in 2020. There was so much business pivoting that more creatin