If you want a short but fantastic primer on the basics of good marketing, including the primary goal of marketing, the fundamentals of good branding, product creation, advertising, and more, then you want to read this book. One of the reasons I like it so much is it’s concerned more with high-level thinking than tactical application, and strives to give you principles that you can extrapolate into many types of actionables. In this way, much of its advice is universal and timeless. I’m also recommending it because it has informed many of the better marketing decisions I’ve made in building my businesses, and is a book that that’s worth reviewing regularly as your business expands and evolves, and as mistakes and missteps become more expensive and painful. Want to be notified when my next book recommendation goes live? Hop on my email list and you’ll get each new installment delivered directly to your inbox. Click here: https://www.muscleforlife.com/signup/