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106: 7 Ways to Market Your Subscription Box Cost Effectively

106: 7 Ways to Market Your Subscription Box Cost Effectively

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box


106: 7 Ways to Market Your Subscription Box Cost Effectively

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

ratings:
Length:
18 minutes
Released:
Jan 25, 2023
Format:
Podcast episode

Description

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.  I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan.   Leverage social media.  These accounts are FREE.  Figure out where your ideal customer is and start there.  Have FUN with it. Get social - serve and engage with your audience.  Partner with micro-influencers in your space.  Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you.  Influencer or affiliate marketing.  Very inexpensive.  Still a very effective way to reach your audience.  How will you get people onto your email list?  How will you market to them once they’re on your list?  Email marketing.  Create valuable content to attract your ideal person.  Blogs, videos, eBooks, etc.  Content marketing. Word of mouth is so powerful!  Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc.  In person events.  It’s not about the stuff - it’s about the people.  A strong community creates raving fans - the kind that market your subscription for you! Build an online community.  Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers.  You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box.    Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 
Released:
Jan 25, 2023
Format:
Podcast episode

Titles in the series (100)

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!