Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! 
Adding a subscription box provides: 

A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow.  

Customer loyalty - subscribers have committed to regularly purchasing products from you. 

Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each. 

Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop. 

Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders. 

Have I convinced you to add a subscription box to your business?  I have 5 simple steps to follow to make it happen. 

Identify your best customers:

Who are they? 

How often do they shop with you? 

Take a look at your top 20 customers and dial into who they are. 

Identify your best-sellers:

What categories are your best sellers? 

What do people buy from you repeatedly? 

What are people asking for more of? 

Set your pricing structure:

What is your average order value (AOV)?

What is the AOV of your top 100 customers? 

Price your subscription box in that range. 

Create exclusivity and scarcity: 

What are the benefits of being a subscriber? 

Make items only available in the box. 

Make them only available by subscription. 

Create FOMO with your customer base - make them want to be part of something exclusive.  

Create a great user experience: 

Are your website and the checkout process clear and easy to follow?  

Make it easy for people to update or cancel their subscriptions. 

Provide a higher level of customer service - remember your subscribers are the VIPs of your business. 

A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot! 
Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today! 

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