Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Shopify is an inspiration when it comes to surprising and delighting customers.Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers.  https://www.handwrytten.com/You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.Sending personalized videos or organizing in-person events can also surprise and delight your customers.Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast