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253 How to Build a Spring Plant Sale Promo Campaign

253 How to Build a Spring Plant Sale Promo Campaign

FromMy Digital Farmer Podcast


253 How to Build a Spring Plant Sale Promo Campaign

FromMy Digital Farmer Podcast

ratings:
Length:
58 minutes
Released:
Mar 13, 2024
Format:
Podcast episode

Description

Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready? This has been one of our most popular promotions and offers every year. I've gotten several requests from farmers to "show them how we do it." So this episode is a deep dive into our step by step process. How we set up the offer. What we charge. How to get a higher Average Order Value. What veggies to sell. How we promote it to get lots of buying on the first day. One of the resources I offer in this episode is my Canva file for my Plant Sale Price List. <== Grab it here! This is the "plant catalog" I created in Canva to show my customers the plants we offer, as well as how it all works. I link this up in my promo email to my buyers. You can grab a copy of this Canva design for FREE, and use it when you build your own Price List. It will serve as a great starter template. Subscribe here to get the Canva template link for free: https://shared-legacy-farms.ck.page/f49a438962 This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Subscribe to the I Spy an Offer Challenge. Learn how to get better at making offers in your business by playing along with me! Dates: March 18-22, 2024. To be successful in sales, you need to get good at making offers. This is a skill that takes practice and learning the "formulas" of offers that will appeal to your customer. To help you learn, I'm hosting a 5 day "I Spy an Offer" Challenge. It's easy to play. Just subscribe below and every day starting March 18-22, I want you to put your eyes on and LOOK for a type of offer in the big wide world. It can be anything in any industry or media. For example: "Kids eat free on Tue
Released:
Mar 13, 2024
Format:
Podcast episode

Titles in the series (100)

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.