Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    002_Who Is Your Ideal Customer?

    002_Who Is Your Ideal Customer?

    FromMy Digital Farmer Podcast

    Start listeningView podcast show

    002_Who Is Your Ideal Customer?

    FromMy Digital Farmer Podcast

    ratings:
    Length:
    31 minutes
    Released:
    Apr 25, 2019
    Format:
    Podcast episode

    Description

    Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer avatar. In this episode, we talk about how to find this customer and what you need to know about them.
    Released:
    Apr 25, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.