As humans, we have a knack for overcomplicating things and getting in our own way. Today’s solo episode is all about simplifying and streamlining your message. Samantha walks us through the process of establishing your niche by mastering your mindset and really getting to know who your customer avatar is. Once you know exactly who you’re selling to, what you’re offering them, and why it matters, the leads will come pouring in. In this episode of The Wellness Witch Podcast:Don’t wait to start your email list!The distinction between your niche and your ideal customer avatarWhy diction is important: don’t operate from a place of desperationFinding and speaking to the gap in your marketGood and bad examples of marketing messages Using the narrative storytelling framework to start storysellingThis show is sponsored by:Organifi | Go to organifishop.com and save 20% off with code WELLNESSWITCHEversio | Go to eversiowellness.com and 15% off with code WELLNESSWITCHResources: Think Up | thinkup.meNaturally Nourished | holisticwellness.ca/naturallynourishedBusiness Mentorship | samanthagladish.com/mentorshipLead Gen Workshop | holisticwellness.ca/leadgenworkshop Where to find Samantha:Instagram: @holisticwellnesswitchWebsite: holisticwellness.caYouTube: Samantha GladishFacebook: Holistic Wellness FoodieThis show is produced by Soulfire Productions