If you’ve been around for a while you know we’re big advocates of niching down and speaking directly to your ideal client. Common questions we get in conjunction with that are, “How do I narrow down?”, “How do I even know who my ideal client is?”, and “ How do I start speaking directly to them?”    Today’s show is about to answer all of that. This is Marketing 101. We’re diving into client avatars, marketing strategies for how to know who your ideal client is, how to get their attention, and stand out from the competition.   The truth is, in order to cut through the noise and start attracting your ideal client you HAVE to start speaking to them DIRECTLY. In trying to speak to everyone, you’ll speak to no one.   By the time you’ve finished this episode, you should be able to walk away with a clear gameplan of finding and reaching your ideal customers.   Show Notes: https://theheartuniversity.com/050-how-to-speak-directly-to-your-ideal-client-online HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity